Bonus Passes

Bonus passes let you give customers something extra—automatically—whenever their subscription starts or renews.

You can use bonus passes to:

• Offer buddy passes, so subscribers can bring a friend to class (e.g. 1 free guest visits per month)
• Include limited access to other services, like 2 sauna sessions per month with a subscription

Bonus passes allow you to automatically create a pass for one of you customers every time their subscription is created or renews.

Currently, passes are supported but subscriptions, payment plans, gift cards, or retail products are not.

How Bonus Passes Work

When you connect a pass to a subscription as a bonus:

• The pass is issued automatically at $0
• Its valid period will match the subscription
• If the subscription is canceled, any active bonus passes tied to it will also be canceled

Bonus passes are only compatible with passes—not gift cards, retail items, or payment plans.

Pro Tip: Create a Dedicated Bonus Pass

You can reuse an existing pass or create a new one just for bonus use. Reusing is great for simplicity—but if you want to keep reporting and customer history extra clear, we recommend creating a pass specifically labeled for bonus purposes.

For example:

• If you offer an All Access Subscription, you might create a All Access Guest Pass for the bonus pass
• Or you can create a general-purpose pass named Bonus Pass

Setting Up a Bonus Pass

Quick Setup: Create a New Bonus Pass

1. Create a new pass under Products > Passes
2. Set the valid period to Starts at Purchase
3. Add an access code if you don’t want the pass to be purchased directly
4. Save the pass
5. Go to your subscription settings and create or edit the subscription
6. Select your new pass in the Bonus Pass dropdown

Detailed Bonus Pass Setup

Let's take a closer look at how to create a subscription that offers a bonus pass. We'll use the example saying you offer a subscription called All Access Unlimited that includes 2 Guest Passes per Month.

Begin by Creating your Pass

You can choose to edit an existing pass or create a new one (shown below). First, you'll want to visit, Pricing > Subscriptions > New Pass.

Check out our support article on creating a pass for a step-by-step guide.

Once you've added your pass details, you'll set the price to $0.

Whether you're creating a special bonus pass for your specific subscription or using an existing pass, please be sure the pass has the following settings:

• Purchase Availability is set to Anytime
• Valid period is set up Starts at Purchase. 

This will allow the pass to become visible in the drop-down selection on the subscription.

Adjust your Registration Types if needed and be sure to update your Registration Limits if it should be different from Unlimited Registrations. In this instance, because I'm giving my subscribers (2) free registrations per month, I'll set my Registration Limits to (2).

You'll want to add an Access Code and check the box, Can be used to pay for others.

If you do not add an access code, your customers will be able to purchase your bonus pass

If you do not check, Can be used to pay for others, your subscribers will only be able to register themselves. If you want subscribers to have the flexibility to register friends, you will want to check this box.

Once you've completed building your pass, click Save Pass!

Edit or Create a New Subscription to include your Bonus Pass

You can choose to edit an existing subscription (shown below) or create a new one! First, you'll want to visit, Pricing > Subscriptions > New Subscription.

Scroll to Bonus Pass and click the drop down arrow to choose your pass.

Once you click Update, you may be presented with two options on how you want to apply your changes. Then, click Update Subscription. You'll see a notice at the top letting you know changes are being applied.

• New Subscribers Only
• New and [number of active subscriptions] existing subscribers.

Please visit our support article that speaks to mass editing passes and subscriptions.

Now, when the subscription is created or renews, the system automatically issues a pass called All Access Premium Guest Pass that is valid for (1) month and allows (2) registrations for any class that can be used to pay/register for others. If the subscription is canceled, any active bonus passes are automatically canceled too!