Showing a Pass on the Passes Page vs. Access Codes

Union offers two great features to limit the viewing options for different pricing options you are looking to sell to your customers; Show on Public Passes Page or Applying an Access Code. The primary different between the two is, one option will still be shown in the customers registration flow, Show on Passes Page. The other option, adding an Access Code, can be viewed as a discount or hiding the pricing option from the public view. Let's take a closer look at these features and the best way they can be applied.

*Note: Check out all of Unions Discounts and Access Codes to find what will be best for you.

Access Code vs Show on Public Passes Page Overview

Access Codes:

In a succinct way, you'll use an access code when you do not want someone to see the pass. Here are some examples:

• Free pass for your team members
• You're offering a discount on a specific pass (ie: marketing promo, military discount, health care providers)
• You need to hide the pass

Show on Public Passes Page:

This feature is best used when you have non typical pricing options (i.e. workshops or trainings). Rather than displaying all of your pricing options (which can be overwhelming), you can hide your specialty passes from your general passes page.

What's a public passes page?

When you click Public from your Union admin dashboard, you'll see what your customers see. By default (unless you are using Union branded sites as this is dependent on your design), there's a Passes tab. Learn more below.

Example if on Branded Site and you are using Union's standard passes page:

Access Codes and How to Create them

Access Codes allow you to sell special deals online that not everyone can see. Access codes allow you to create offers that are designed for a specific subgroup of people (i.e. student discounts or free pricing options). You can create a special Pass, Ticket, Subscription, or Payment Plan, protect it with an Access Code.

When creating your pass, you will want to apply an access code to ensure your pass is hidden from the public.

By adding an access code to a pricing option, this hides a pass from the public view unless...

1. The customer has the access code provided by a team member from your org

2. They were provided with the direct URL (i.e. a marketing campaign)

3. Was directly added to the customers account by a team member from your org

Public Passes Page and Best Practice

When creating a pricing option, you will have the choice to show it on your public passes page.

Removing it from your Passes Page, will remove the pass from this view only.

If you have this set to not show on your passes page and there is no access code, your customers will still see this pricing option in the registration flow.

If you have a pass that you do not want available for the general public, you must add an access code.

When to use this Feature?

Let's say you have events like this built:

• A retreat
• A teacher training
• A donation class or workshop

These events likely have their own passes built that can only be used for each event type. For example, your retreat may have a few different rates/packages. In Union, a person has the ability to purchase a pricing option in a few different ways.

1. From your Public Passes Page: This can become confusing for some customers as they are led to believe that purchasing the pass will register them for the event. In this flow, the customer is purchasing the pass only and will need to register for the event after.

1. From your Public Passes Page: This can become confusing for some customers as they are led to believe that purchasing the pass will register them for the event. In this flow, the customer is purchasing the pass only and will need to register for the event after.

3. Registering for an Event

If the passes are removed from your Public Passes Page, your customers will still be able to purchase the pass when they're going through the registration flow.

What's great about removing passes from your public passes page is if your have a higher priced option (i.e. retreat, YTT), when first time customers visit your passes page, they're able clearly see your regular offerings without needing to continuously scroll.

Also, if someone were to purchase a pass that can only be applicable to certain events or replays (i.e. a specific workshop or a specialty class like a donation based class), they may purchase the pass and when going through the registration flow could be unable to register causing frustration and confusion.

We've discovered that most pricing options that are purchased up front will come from the event level (outside of marketing offers that most commonly include descriptions of what it can be applied towards).