Segment for First Visit

If you're looking to connect with any customer based upon the first time they attend class, you can follow our registration_redeemed path or lean into the attribute called, first_visit_at. This attribute is based on a timestamp (rather than something like, true/false).

First Visit is "Today"

Learn how to create a segment to capture anyone who's first attendance is "today". Once you've got this built, you'll be able to create different variants based on your businesses needs.

Notes

• You can also build this directly into a campaign if you're wanting to use it as a delay condition.
• The example below, the date this is being created on was 4/3/25.

1. Define Conditions Based on Timestamps:
   • Set up the first condition:
     • Attribute: first_visit_at
     • Condition: is a timestamp before
     • A Relative Date of: 1 day from now

If you hover over, What's the Output? tool tip, it can offer you a great starting point for understanding what data will be collected. In this is example. it's confirming that I will be capturing everyone who's first visit was on or before, 4/4/25.

2. Add a Second Condition to Limit the Range:

• Set up an additional condition:
  • Attribute: first_visit_at
  • Condition: is a timestamp after
  • A Relative Date of: 1 day ago

If you hover over, What's the Output? tool tip for this condition, it can confirm that we're able to lock the range to capture customers who's first visit was on or is after, 4/2/25.

Once you've saved, you completed segment will look like this.

If you want to check who met the conditions, click on People. You can click on the account in Customer.io or search for them in your Union account if further verification is needed.

First Visit was "X" Days Ago

Here's what a segment would look like if you're wanting to capture a range, like 30 days ago.

Excluding Specific Passes

In cases where you want to exclude specific passes (i.e. new student special, promo offer, Classpass), you can include these directly into your segment builder by using the Event condition, pass_issued.

Please visit our support article for more information on how to capture a specific pass type.