What does Active Pass mean & how do I use it?

The active_pass (or active_subscription ) attribute helps you target people who currently have an active pass in your Union account.

This attribute is a true/false setting, called a boolean. It's best used when you simply want to capture people who do or do not have an active pass. When used on its own, it will include any pass that's currently active in your organization. Here’s how it works:

In the example below, active_pass = true . This means, show me everyone who has any active pass.

In this example, active_pass = false means, show me everyone who doesn't have an active pass.

Creating a segment that's simply capturing anyone who has any active pass or any active subscription can come in handy when needing to include them as filters for a broadcast or campaign trigger! Here are some examples!

Segment for any active pass OR any active subscription

Segment of any active pass

Segment of any active subscription