Choosing Recipients for a Broadcast

A broadcast is a one time message that is sent to a group of people that can be sent immediately or scheduled to be sent on a specific date and time.

Click Create Broadcast to get started!

While not necessary, Union does recommend creating tags in your Customer.io workspace for great productivity practices!

Everyone in Workspace

When it comes to things like a monthly newsletter or sending a message out to folks about upcoming events, changes in schedules, or special discounts, more often than not, folks will set the recipients to everyone in their Customer.io workspace. It’s advised that you send this to subscribers only. Please visit our documentation around sending requirements as of 2024.

Custom Audience

Another way you could use a broadcast is that you want to send an announcement targeted for a group of people who have attended similar events, an offer to your subscribers only, or based on someone too a specific action from a previous broadcast. You could create a broadcast that uses a segment to target a specific audience. 

As a reminder, just like a campaign, you can have one to many conditions of who should receive your newsletter!