Twilio Campaign (A2P 10DLC)
If you are looking to use the SMS integration with Customer.io, you will need to create a Twilio account. In order to send SMS and MMS messages to the U.S., all messages must be sent via an approved Application-to-Person (A2P) messaging using 10-digit long code (10DLC) phone numbers. Any unregistered U.S.-bound messages will be blocked.
What is A2P 10DLC? It is a system in the United States that allows businesses to send Application-to-Person (A2P) messaging using 10-digit long code (10DLC) phone numbers. Registering for A2P messaging will improve delivery quality and reduce filtering.
When picking a plan, we have found that the Low Volume Standard plan is suitable for most businesses needs at Union.
One-Time Campaign Process
Once you have selected your plan, you will be required to create a One-time Campaign Vetting process (A2P 10DLC). The A2P 10DLC provide better delivery quality and lower filtering risk than long code SMS of the past, using the same phone numbers. We've made it easy providing you details on how to create your campaign.
Getting Started
Before getting started, please visit the support article that outlines the required information you will need for your A2P 10DLC registration.
we recommend updating your Union waiver to include marketing communication agreements. You will need access to this link later.
Marketing and Account Communication: I agree to receive emails and/or SMS messages regarding account information and registration. I also agree to receive occasional emails and/or SMS messages regarding events or promotions at the studio. I understand I can opt out of marketing communications at any time. atelier does not sell, trade, or rent your personal information to third parties. Click here for our full privacy policy.
*Link to your privacy policy on your website.
Next, you will update your website's policy page to include details about information collection and information sharing.
Campaign Information
When you begin, please add the following for the campaign details:
| Description | This campaign communicates with customer about account information, class registration and sales. |
|---|---|
| Sending messages with embedded links? | Yes |
| Sending messages with embedded phone numbers? | No |
| Sending messages with age-gated content? | No |
| Sending messages with content related lending or other loan arrangement? | No |
Message Samples
| Message Sample #1 | Thank you for registering for your first class at [ORG NAME], we would love to hear how it went? |
|---|---|
| Message Sample #2 | You are at the end of your initial memberships, would you like to hear about options going forward? |
| Message Sample #3 | Here is a link to the discounted membership you requested [DIRECT URL FROM ONE SUBSCRIPTION] |
End User Consent
| Twilio | Supported Text | Keywords? |
|---|---|---|
| How do end-users consent to receive messages? | Customers provide opt-in specifically when enrolling into our website, or in-person when signing up for a new account. Opt-in during website is a self-service process and occurs at [ADD LINK TO YOUR UNION WAIVER]. The waiver is behind a login, here is the link to the waiver text [ADD LINK TO YOUR UNION WAIVER]. Our privacy policy is detailed on our website at [YOU PRIVACY POLICY ON YOUR WEBSITE]. | N/A |
| Opt-in Message | - | - |
| Opt-out Message | You have successfully been unsubscribed. You will not receive any more messages from this number. Replay START to resubscribe | CANCEL END QUIT UNSUBSCRIBE STOP STOPALL |
| Help Message | Reply STOP to unsubscribe. Msg&Data Rates May Apply. | HELP INFO |
Approval Process
Once submitted, your Campaign undergoes a manual vetting process and has a pending status. This process can take between two to three weeks to complete. Twilio will contact you if any additional information is required. Once approved, you are able to start sending A2P 10DLC messages and register additional Campaign use cases.
Some Campaign use cases require an additional carrier review, also known as carrier post-approval, before the Campaign registration can be approved. You can find a list of these special use cases in the Eligibility and Approval Process section of the Special Use Cases for A2P 10DLC support article.
Once you have been approved, you can follow the Customer.io integration to link your Twilio account.
