Segment Conditions for Customer.io
With Customer.io you’re able to tailor your marketing to reach students based on their purchases and interactions with your business. The power that Customer.io has to create complex marketing campaigns is infinite, but it helps to understand the language. Below are the three main conditions or groups you’ll use in Customer.io to build segments. Learn what each option means and how you can use it in your marketing.
Event Name |
How To Use |
order_completed |
Registration or purchase on Union has been completed ever. This means that registering for a class or purchasing a pass/subscription has been completed. |
ticket_issued |
A ticket has been purchased |
ticket_canceled |
A ticket has been canceled |
pass_issued |
A pass (non auto-renew) has been purchased |
pass_canceled |
A pass has been canceled |
pass_updated |
Number of passes on an account has been updated. For example if you had a 10 pack and used 1 class your pass will be updated to show that you only have 9 classes left. This event is used to create a segment for people who are low in their class packages. |
subscription_issued |
A Subscription (auto-renew) has been purchased |
subscription_pending_cancellation |
A Subscription has been canceled but hasn’t finished the billing cycle |
subscription_past_due |
An auto-payment hasn’t gone through and a subscription payment needs to be paid |
subscription_canceled |
A Subscription is now canceled |
subscription_payment_succeeded |
An auto-payment for a subscription has been successful |
subscription_payment_failed |
An auto-payment for a subscription has failed |
payment_plan_issued |
A payment plan has been signed up for |
payment_plan_past_due |
A customer owes on their payment plan |
payment_plan_canceled |
A customer has canceled their payment plan |
payment_plan_completed |
A customer has finished paying out their payment plan |
payment_plan_payment_succeeded |
Payment has gone through successfully |
payment_plan_payment_failed |
Payment has not gone through - The customer still owes money |
registration_issued |
A customer has registered for a class |
registration_redeemed |
A customer has attended the class they registered for |
registration_canceled |
A customer canceled their registration |
refund_created |
A refund has been set to go through |
|
|
Attribute Name |
How To Use |
Active_Subscription |
Student does (true) or does not (false) have an active subscription on their account. |
Active_Pass |
Student does (true) or does not (false) have an active pass on their account. |
Marketing Only |
Student was manually uploaded through the marketing list upload on Union. |
active_paid_packs_with_1_redemption_remaining |
Student has 1 class remaining form a class package purchase. |
Email Conditions |
How To Use |
Any Email |
Has been sent, opened, clicked, filed, any email that your organization has sent out |
Specific Email |
Has been sent, opened, clicked, filed, a specific email of your choosing |