Segment Conditions for Customer.io

With Customer.io you’re able to tailor your marketing to reach students based on their purchases and interactions with your business. The power that Customer.io has to create complex marketing campaigns is infinite, but it helps to understand the language. Below are the three main conditions or groups you’ll use in Customer.io to build segments. Learn what each option means and how you can use it in your marketing.

Event Name	How To Use
order_completed	Registration or purchase on Union has been completed ever. This means that registering for a class or purchasing a pass/subscription has been completed.
ticket_issued	A ticket has been purchased
ticket_canceled	A ticket has been canceled
pass_issued	A pass (non auto-renew) has been purchased
pass_canceled	A pass has been canceled
pass_updated	Number of passes on an account has been updated. For example if you had a 10 pack and used 1 class your pass will be updated to show that you only have 9 classes left. This event is used to create a segment for people who are low in their class packages.
subscription_issued	A Subscription (auto-renew) has been purchased
subscription_pending_cancellation	A Subscription has been canceled but hasn’t finished the billing cycle
subscription_past_due	An auto-payment hasn’t gone through and a subscription payment needs to be paid
subscription_canceled	A Subscription is now canceled
subscription_payment_succeeded	An auto-payment for a subscription has been successful
subscription_payment_failed	An auto-payment for a subscription has failed
payment_plan_issued	A payment plan has been signed up for
payment_plan_past_due	A customer owes on their payment plan
payment_plan_canceled	A customer has canceled their payment plan
payment_plan_completed	A customer has finished paying out their payment plan
payment_plan_payment_succeeded	Payment has gone through successfully
payment_plan_payment_failed	Payment has not gone through - The customer still owes money
registration_issued	A customer has registered for a class
registration_redeemed	A customer has attended the class they registered for
registration_canceled	A customer canceled their registration
refund_created	A refund has been set to go through

Attribute Name	How To Use
Active_Subscription	Student does (true) or does not (false) have an active subscription on their account.
Active_Pass	Student does (true) or does not (false) have an active pass on their account.
Marketing Only	Student was manually uploaded through the marketing list upload on Union.
active_paid_packs_with_1_redemption_remaining	Student has 1 class remaining form a class package purchase.

Email Conditions	How To Use
Any Email	Has been sent, opened, clicked, filed, any email that your organization has sent out
Specific Email	Has been sent, opened, clicked, filed, a specific email of your choosing