Customer.io Segment Conditions

With Customer.io you’re able to tailor your marketing to reach students based on their purchases and interactions with your business. The power that Customer.io has to create complex marketing campaigns is infinite, but it helps to understand the language. Below are the three main conditions or groups you’ll use in Customer.io to build segments. Learn what each option means and how you can use it in your marketing.

Event Name

How To Use

order_completed

Registration or purchase on Union has been completed ever. This means that registering for a class or purchasing a pass/subscription has been completed.

ticket_issued

A ticket has been purchased

ticket_canceled

A ticket has been canceled

pass_issued

A pass (non auto-renew) has been purchased

pass_canceled

A pass has been canceled

pass_updated

Number of passes on an account has been updated. For example if you had a 10 pack and used 1 class your pass will be updated to show that you only have 9 classes left. This event is used to create a segment for people who are low in their class packages.

subscription_issued

A Subscription (auto-renew) has been purchased

subscription_pending_cancellation

A Subscription has been canceled but hasn’t finished the billing cycle

subscription_past_due

An auto-payment hasn’t gone through and a subscription payment needs to be paid

subscription_canceled

A Subscription is now canceled

subscription_payment_succeeded

An auto-payment for a subscription has been successful

subscription_payment_failed

An auto-payment for a subscription has failed

payment_plan_issued

A payment plan has been signed up for

payment_plan_past_due

A customer owes on their payment plan

payment_plan_canceled

A customer has canceled their payment plan

payment_plan_completed

A customer has finished paying out their payment plan

payment_plan_payment_succeeded

Payment has gone through successfully

payment_plan_payment_failed

Payment has not gone through - The customer still owes money

registration_issued

A customer has registered for a class

registration_redeemed

A customer has attended the class they registered for

registration_canceled

A customer canceled their registration

refund_created

A refund has been set to go through

Attribute Name

How To Use

Active_Subscription

Student does (true) or does not (false) have an active subscription on their account.

Active_Pass

Student does (true) or does not (false) have an active pass on their account.

Marketing Only

Student was manually uploaded through the marketing list upload on Union.

active_paid_packs_with_1_redemption_remaining

Student has 1 class remaining form a class package purchase.

Email Conditions

How To Use

Any Email

Has been sent, opened, clicked, filed, any email that your organization has sent out

Specific Email

Has been sent, opened, clicked, filed, a specific email of your choosing

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