Create a Segment for Canceled Subscriptions in Customer.io

Track customers who have canceled their subscriptions and re-market to them by creating one of these two types of segments! This article will help you create the following types of cancellation segments:

All (or any) Canceled Subscriptions
All (or any) Canceled Subscription with No Active Pass or Subscription
Canceled a Specific Subscription

If you have a canceled subscription segment created, we recommend utilizing the duplicating feature!

All Canceled Subscriptions Segment

In this segment, you'll create an audience of anyone who has ever canceled their subscription. This is a general segment and not for any specific subscription. This COULD include people who currently have an active subscription or an active pass.

Create a "Any Canceled Subscription"

Visual Pairing

Create a segment that has a recognizable name. Adding a description is optional, but would highly recommend adding at least one tag to help with management and organization.

Canceling a subscription is an action someone can perform in Union, add an event condition and search for subscription_canceled

Click Save (lower right corner)

All Canceled Subscriptions Segment & No Active Passes or Subscription

This is a general canceled subscription segment but also includes people who do NOT have any active pass or active subscription.

Create a "Any Canceled Subscription w/ No Active Passes or Subscriptions"

Visual Pairing

Create a segment that has a recognizable name. Adding a description is optional, but would highly recommend adding at least one tag to help with management and organization.

Canceling a subscription is an action someone can perform in Union, add an event condition and search for subscription_canceled.

Then, add (2) Attributes that are false:

active_pass and active_subscription

Canceled Subscription for a Specific Subscription

If you're looking to target a specific subscription.

Create a Segment for a Specific Subscription	Visual Pairing
Create a segment that has a recognizable name. Adding a description is optional, but would highly recommend adding at least one tag to help with management and organization.
Canceling a subscription is an action someone can perform in Union, add an event condition and search for subscription_canceled. You will want to Refine and then choose the attribute pass_type_id
In Union, Pricing > Subscriptions and click on the subscription name. You'll find the ID in the subscription overview. While you can use a pass name, we advise against this in case there are any name changes to your passes as this could break your segment. The benefit of using a pass_type_id allows you a peace of mind that your segment is “just going to work”
Then, add (2) Attributes that are false: active_pass and active_subscription

If you ever need to verify the correct "people" are being generated, you can click on the number of people in the segment.

Click on a customer to see their attributes in Customer.io and/or copy the email to your Union account if you would like additional verification.